by applicorns@gmail.com | Oct 12, 2025 | Uncategorized
How Brands Grow: What Marketers Don’t Know (Byron Sharp) Based on published research from the Ehrenberg-Bass Institute, this landmark book shows that brands grow through penetration and availability rather than loyalty. It validates Kairotech’s belief in...
by applicorns@gmail.com | Jul 14, 2022 | Uncategorized
Better Brand Health: Measure and Metrics for a How Brands Grow World (Jenni Romaniuk) Based on published research from the Ehrenberg-Bass Institute, this book provides a modern framework for measuring brand health in ways that reflect how people actually buy....
by applicorns@gmail.com | Jul 14, 2022 | Uncategorized
How Brands Grow: What Marketers Don’t Know (Byron Sharp) Based on published research from the Ehrenberg-Bass Institute, this landmark book shows that brands grow through penetration and availability rather than loyalty. It validates Kairotech’s belief in...
