The Kairo Lab is our future-facing hub for innovation, where we test, learn, and push the boundaries of open internet marketing. It’s where new ideas, pilots, and experiments come to life, giving brands a first look at the possibilities of behavior-first, contextually matched solutions. Today, the Lab is a showcase of our ambition, soon, it will be home to live. Case studies, pilot results, and boundary-pushing experiments that prove how the open internet can deliver smarter, more impactful outcomes for brands.
Innovation
How Brands Grow: What Marketers Don’t Know (Byron Sharp) Based on published research from the...
Experimentation
Better Brand Health: Measure and Metrics for a How Brands Grow World (Jenni Romaniuk) Based...
Innovation
How Brands Grow: What Marketers Don’t Know (Byron Sharp) Based on published research from the...
Kairo Lab curates insights from globally recognized institutions, including published research from the Ehrenberg-Bass Institute, to ground Kairotech’s mission of reclaiming value for brands in the open internet.
Kairo Lab is a living space. We are progressively curating and publishing articles, journals, case studies, and references from globally recognized institutions to reflect our behavior-first philosophy. LAB features select works, with more insights to be added over time.